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MEDIUM HOLDMATTE FINISH

Texturising Paste

(4.8)16 reviews

Short hair looking flat and too neat? Get that rough, lived-in texture.

Sale price£18.00· 100ml

Is this for you?
  • Short hair that lies flat and looks too tidy
  • You want separation and texture, not a slick look
  • Shiny products look wrong on your style
What you'll notice
  • Rough, separated texture
  • Ultra-matte, dry-touch finish
  • Pliable hold you can reshape all day
  • A subtle strawberry scent
4.9 from 1,400+ Google reviews · Used daily in our Norwich barbershop

Rough texture, pliable hold – effortless control for shorter styles.

The Swagger & Jacks Texturising Paste delivers pliable hold, definition, and rough texture for a natural, ultra-matte finish. Designed for shorter hairstyles, it creates effortless separation and control with a dry touch that can be reshaped throughout the day. Infused with subtle hints of strawberry, this versatile paste brings a modern edge to classic men’s styling.

  • Free UK delivery on orders of £20 or more
  • Order before 1pm Tuesday – Friday for same-day dispatch
  • Free pickup from our Norwich barbershop

Not sure it's right for you? Ask a barber by email or contact us on socials.

Compare hold and shine across the range in our Hold & Shine Guide.

Want the full barbershop finish? Book a cut in Norwich.

Swagger & Jacks Texturising Paste – pliable hold matte finish hair styling product for men
Texturising Paste Sale price£18.00

Why you need it

How it works

1The problem

Short hair needs grip to look textured. Without it, it lies flat or looks too polished.

2The fix

Kaolin clay and beeswax give a pliable hold that separates the hair into defined pieces with no shine.

3The result

A textured, effortlessly messy style with a completely matte finish.

What's inside

Key ingredients, explained

  • Kaolin clay – matte finish and grip for texture
  • Beeswax – pliable hold that stays reworkable

Full ingredients are listed under Ingredients above.

Step by step

How to use it

  1. Warm a small amount between your palms.
  2. Apply evenly through dry or towel-dried hair.
  3. Use your fingers to shape, separate, and define texture.

How muchA pea-sized amount, warmed until soft

Barber's tipWork through dry hair for maximum matte separation and texture, or use on towel-dried hair for softer definition. Ideal for men wanting a natural, rugged finish that stays flexible and easy to rework throughout the day.

Hold & shine

Is it the right finish for you?

Hold4/5
LightStrong
Shine1/5
MatteHigh shine

No build-up

How to wash it out

  1. Before wetting your hair, work a little shampoo through the dry hair
  2. Add warm water a bit at a time and lather well
  3. Rinse, then shampoo again if it still feels coated
  4. Our Tea Tree Shampoo cuts through waxy build-up well
Barber's GuideHow to choose the right hold and shine for your hair
  • Developed by our Master Barbers
  • Made in England
  • Never tested on animals
  • No parabens or sulphates

KNOW YOUR PRODUCT

How it compares to the rest of our styling range. More detail in our Hold & Shine Guide.

Best forTexture, Definition, RestylingHair typeShort to medium hair
ProductHoldFinish
Sea Salt SprayLight Matte
Curl CreamLight Natural
Defining CremeFlexible Natural
Fixing SprayFlexible Natural
Texture Powder DuoFlexible Matte
Texture PowderFlexible Matte
Grooming ClayMedium Dry matte
Texturising PasteYou're hereMedium Matte
Ultimate PomadeStrong High shine
Sculpting PuttyStrong Matte
Shaping WaxStrong Natural shine
Classic PomadeStrong Shine
  • 5 stars: 13 (81%)
  • 4 stars: 3 (19%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous
👍👍👍

Awesome product , only need a small amount for a lot of hair, lasts forever ! Worth every penny.

A
Anonymous
Very good and reliable paste

I have quite short and thin hair and this product really helps get some volume, definitely recommend

A
Anonymous
strong textured look

the original textured look , proper good stuff , cheers

A
Anonymous
Will be reordering !

Great Matt hold !

A
Anonymous
Excellent for the price

Great product with good all day hold. Doesn't dry out hair, and gives good definition. Works really well with S&J Sea Salt Spray

A
Anonymous
Fantastic Product , Smells good too

Great on my short hair , takes away the fluffiness and leaving a matt look.

A
Anonymous
Gives great textured finish to my hair, thickens and holds really well. Washes out easily

Gives great textured finish to my hair, thickens and holds really well. Washes out easily

A
Anonymous
Great for getting texture into my straight hair and holding it there

Great for getting texture into my straight hair and holding it there

A
Anonymous
Texturising paste is a great product - just what I've been needing to keep my hair looking good d...

Texturising paste is a great product - just what I've been needing to keep my hair looking good during quarantine!

A
Anonymous
Great product, easy to wash out

Great for my short choppy haircut, easy to apply and washes out easily.

A
Anonymous
not greasy, mat finish

not greasy, mat finish

A
Anonymous
tried the travel size and now buy the big size, its my must have product

tried the travel size and now buy the big size, its my must have product

A
Anonymous
makes my hair seperate into messy style

makes my hair seperate into messy style

A
Anonymous
now have short haircut and this makes it easy to style

now have short haircut and this makes it easy to style

A
Anonymous
washes out easy

washes out easy

A
Anonymous
like the smell

like the smell, does a good job on my hair

4.9 ★ from 1400+ Google reviews

Trusted in the chair

Read all 1400+ reviews

YOUR QUESTIONS ANSWERED

Founder and Master Barber Mark styling a client's hair at Swagger & Jacks

BORN IN THE BARBERSHOP

Our products are shaped by real experience behind the chair.

Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.

DISCOVER OUR STORY