Swagger & Jacks Ultimate Pomade – high hold, high shine water-soluble hair styling pomade for men

Classic men’s hairstyle using Swagger & Jacks Ultimate Pomade for high shine and strong hold

Swagger & Jacks Ultimate Pomade texture – water-based formulation with glossy finish

Swagger & Jacks Ultimate Pomade featured in GQ Magazine – high hold, high shine men’s hair styling pomade

STRONG HOLDHIGH SHINE

Ultimate Pomade

Name: Ultimate Pomade
Brand: Swagger & Jacks
SKU: 008/2
Price: 18.00 GBP
Availability: InStock

(4.9)13 reviews

£18.00

· 100ml

✓Strong hold for polished styles

✓High-shine finish

✓Water-soluble for easy washing

Classic style, modern formula – high hold, high shine, and water-soluble.

The Swagger & Jacks Ultimate Pomade is a contemporary take on the timeless classic, delivering strong hold and a polished, high-shine finish with a non-greasy, water-soluble texture that washes clean from the hair. Designed for traditional and modern styles alike, this pomade keeps every look refined, sleek, and controlled —.

How to use

Apply a small amount to wet or dry hair.
Work evenly from root to tip using your hands or a comb.
Shape and style as desired.

Barber's tipWork a small amount through damp or dry hair depending on your desired finish. Use a comb for a classic slicked-back look, or fingers for a more relaxed, high-shine style. Perfect for men wanting a clean, refined finish with lasting hold.

Ingredients

Key ingredientsGlycerin · Lanolin

Full ingredientsAqua, Ceteareth-25, Sodium Cocoamphoacetate, Glycerin, PVP Propylene Glycol, PEG-75 Lanolin, Polyquaternium-11, Parfum, Linalool, Butylphenyl Methylpropional Tetrasodium EDTA, BHT, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, C1 4700, CL 42090.

Delivery & returns

Free UK delivery on orders of £20 or more (Evri 48-hour tracked). Orders under £20 are £2.95, and next-day tracked delivery is £3.95.

Orders placed before 1pm Tuesday – Friday are normally dispatched the same day. You can also choose free pickup from our Norwich barbershop.

Unopened items can be returned within 30 days. See Delivery & Returns for full details.

Ultimate Pomade

£18.00

KNOW YOUR PRODUCT

How it compares to the rest of our styling range. More detail in our Hold & Shine Guide.

Best forSlick backs, side parts and polished stylesHair typeAll hair types; Short to medium lengths

Product	Hold	Finish
Sea Salt Spray	Light	Matte
Curl Cream	Light	Natural
Defining Creme	Flexible	Natural
Fixing Spray	Flexible	Natural
Texture Powder Duo	Flexible	Matte
Grooming Clay	Medium	Dry matte
Texturising Paste	Medium	Matte
Ultimate PomadeYou're here	Strong	High shine
Sculpting Putty	Strong	Matte
Shaping Wax	Strong	Natural shine
Classic Pomade	Strong	Shine

5 stars: 11 (85%)
4 stars: 2 (15%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Came back to this great product.

I have come back to this product after a few years away. I now remember why I started using it.
It’s a firm hold last all day, quite sticky when applying but drys with a nice subtle ‘wet look’ But washes out easily. I will more than likely subscribe, will save me trip to the shop to collect.
Highly recommended!

THE BEST

This is my go to pomade after trying many others

FANTASTIC STUFF!!!

Have been searching for the perfect wet look hair product for years. Gave this a go after a friends recommendation!

Put through wet hair this gives the perfect hold and shine. My hair still looks great 8 hours later and doesn’t look at all greasy at the end of the day (which is a problem I’ve found I get from other products).

I’ve found my new hair product!

Great hold

The perfect hold for my pomp and it washes out easily .

Excellent product, great hold, just the right amount of shine but without the solid finish of oth...

Excellent product, great hold, just the right amount of shine but without the solid finish of other pomades i have tried

One of the best water based hair poms I have used (and I've worked my way through a lot!)

One of the best water based hair poms I have used (and I've worked my way through a lot!)

Good size tin for the price and I only need a small amount to get the finish I like, which holds all day

washes our easy

great smell

rockabilly classic

rockabilly classic, tried loads of others this is my go to product

easy to comb through the hair

easy to comb through the hair and style into shape

smells like a cologne for the hair

smells like a cologne for the hair, love it

easy to apply and washes out easily

easy to apply and washes out easily

great on wet or dry hair

great on wet or dry hair, lasts all day

seen on instagram and tried, its great stuff

seen on instagram and tried, its great stuff

YOUR QUESTIONS ANSWERED

Does Ultimate Pomade wash out easily?

Yes. It's water-soluble, so it rinses out with water and a normal shampoo without build-up.

What styles is it best for?

Slick backs, side parts, pompadours and other polished looks that need strong hold and high shine.

Ultimate Pomade or Classic Pomade, which should I pick?

Both give strong hold and shine. Ultimate Pomade is water-soluble and washes out easily. Classic Pomade is a traditional oil-based formula with a slicker finish.

Should I use it on wet or dry hair?

Either. Apply to damp hair for a sleeker look, or to dry hair for more control.

BORN IN THE BARBERSHOP

Our products are shaped by real experience behind the chair.

Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.

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