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Barbershop favourites

Swagger & Jacks Defining Crème – lightweight styling cream with flexible hold and natural matte finish
Defining Creme Sale price£18.00
Swagger & Jacks Grooming Clay – matte finish hair styling clay for men with fine or thinning hair
Grooming Clay Sale price£18.00
Swagger & Jacks Sea Salt Spray – vegan men’s hair styling spray for volume and matte texture
Sea Salt Spray Sale price£18.00
Swagger & Jacks Premium Beard Oil – vegan beard softener with Vanilla & Oak Moss fragrance, as seen in GQ Magazine
Premium Beard Oil Sale priceFrom £20.00
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MEDIUM HOLDDRY MATTE FINISH

Grooming Clay

(4.9)23 reviews
Sale price£18.00· 100ml
Paraben free, sulphate free, cruelty free and British made

✓Dry matte finish
✓Adds texture and volume
✓Flexible styling control

Swagger & Jacks Grooming Clay delivers natural texture, volume and control with a dry matte finish.

Designed particularly for fine or thinning hair, the lightweight clay helps create fuller-looking, defined styles without a greasy finish or heavy residue. Its workable hold makes it easy to shape and restyle for a natural, professional finish.

  • Free UK delivery on orders of £20 or more
  • Order before 1pm Tuesday – Friday for same-day dispatch
  • Free pickup from our Norwich barbershop

Not sure it's right for you? Ask a barber by email or contact us on socials.

Compare hold and shine across the range in our Hold & Shine Guide.

Want the full barbershop finish? Book a cut in Norwich.

Swagger & Jacks Grooming Clay – matte finish hair styling clay for men with fine or thinning hair
Grooming Clay Sale price£18.00

KNOW YOUR PRODUCT

How it compares to the rest of our styling range. More detail in our Hold & Shine Guide.

Best forTexture, volume & fuller-looking hairHair typeFine or thinning hair; short to medium lengths
ProductHoldFinish
Sea Salt SprayLight Matte
Curl CreamLight Natural
Defining CremeFlexible Natural
Fixing SprayFlexible Natural
Texture Powder DuoFlexible Matte
Grooming ClayYou're hereMedium Dry matte
Texturising PasteMedium Matte
Ultimate PomadeStrong High shine
Sculpting PuttyStrong Matte
Shaping WaxStrong Natural shine
Classic PomadeStrong Shine
  • 5 stars: 21 (91%)
  • 4 stars: 2 (9%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Robert Jonathan Symes

I like the hold it gives only reason i rated 4 star is that it says on the product page that the grooming clay has a scent and when i opened my tin of grooming clay there wasn't a scent

J
James

Holds well and if I put on a hat, a quick brush puts my hair right back in line. Really like the product!

P
Pablos
Perfection in a tin

Amazing stuff Hugh quality washes out easily keeps your hair in place all day easily works in your hair with such ease and makes your hair look stunning absolute perfect product such a natural finish without making your hair look dry and fluffy it's fantastic for making your hair look thicker and dense this is now my go to use every day product amazing stuff smells lovely too

M
Mr.

Great stuff

A
Anonymous
Best hair product I’ve tried so far

This product is awesome! It doesn’t harden my hair, it lasts all day, it’s not gunky and you only need a little bit. I like it so much that I signed up for automatic reordering subscription. Five stars.

A
Anonymous
Used for years!

Great product, use it everyday and smells good

A
Anonymous
Great product, never lets me down

I have been using this product for several years having been introduced to it by my Swagger & Jacks Barber, great product never lets me down

A
Anonymous
Great all round Product

I found this to be a great all round product , from when i have just had a fresh cut to when it's longer 6 weeks later.

A
Anonymous
great hair styling clay

This is better than any clay I've used, its really great. Got enough stick and grip in it to really let you mold your hair. But you can still run your hands through your hair. I will Definitely try this again.

A
Anonymous
great product

Best product I’ve ever found in 30+ years for managing my strong hair. With the matt finish hair doesn’t feel “overloaded” or greasy. It’s reworkable throughout the day, smells great and easily washes out.

A
Anonymous
Grooming clay

Really good product, don’t need much and washes out easily

A
Anonymous
Fantastic product. Holds hairstyle all day and smells good too.

Great hair clay, holds hairstyle all day and smells good too. easy to wash out!

A
Anonymous
Another great purchase, happy customer

Decided to pick this up in the shop today after getting my hair cut by Matt and him using it, top quality and doesn't leave the hair feeling sticky at all smells amazing too like all the range. Appreciate the great service see you soon lads

A
Anonymous
Fantastic product !

I cannot rate this product highly enough ! The Quality , Delivery Time and Packaging are all exceptional !
Thank you !

A
Anonymous
Great for my hair type.

Great Product! Finally found a product that is clump free.

A
Anonymous
The best product for hair styling. Very happy with the customer service, plus fast delivery!

The best product for hair styling. Very happy with the customer service, plus fast delivery!

A
Anonymous
awesome product love it

awesome product love it

A
Anonymous
clean fresh smell

clean fresh smell

A
Anonymous
brilliant

have been using since barbershop opened, brilliant stuff guys

A
Anonymous
feels good in the hair, not sticky or dirty

feels good in the hair, not sticky or dirty

A
Anonymous
amazing this is my best product, would definatly recommend

amazing this is my best product, would definatly recommend

A
Anonymous
im not usually a product chap but this makes my hair look tidy and easy to use

im not usually a product chap but this makes my hair look tidy and easy to use

A
Anonymous
washes out clean

washes out clean

YOUR QUESTIONS ANSWERED

BORN IN THE BARBERSHOP

Our products are shaped by real experience behind the chair.

Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.

DISCOVER OUR STORY