Swagger & Jacks Defining Crème – lightweight styling cream with flexible hold and natural matte finish

FLEXIBLE HOLDNATURAL FINISH

Defining Creme

Name: Defining Creme
Brand: Swagger & Jacks
SKU: 004/2
Price: 18.00 GBP
Availability: InStock

(4.9)41 reviews

£18.00

· 100ml

✓Flexible hold you can rework

✓Adds natural-looking definition

✓Lightweight, non-greasy texture

Flexible hold with a natural finish – shape, define and rework your style with ease.

Swagger & Jacks Defining Crème is a lightweight, non-greasy styling product that delivers natural texture, flexible control, and effortless restyling. Ideal for everyday grooming, this crème works across all hair types and lengths – helping you shape a style that stays touchable and refined throughout the day.

How to use

Rub a small amount of crème between your palms.
Distribute evenly through clean, towel-dried hair.
Style into shape using your fingers or a comb.

Barber's tipUse on towel-dried hair for a controlled, natural finish, or on dry hair for softer separation and greater restyling flexibility. For added texture and hold, pair with Swagger & Jacks Sea Salt Spray or Texturising Paste.

Ingredients

Key ingredientsPanthenol · Glycerin

Full ingredientsAqua (Water), Cetearyl Alcohol, PVP, Glycerin, Ceteareth-25, Peg-7 Glyceryl Cocoate, VP/VA Copolymer, Parfum (Fragrance), Panthenol, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Sodium Benzoate, Linalool, Limonene.

Delivery & returns

Free UK delivery on orders of £20 or more (Evri 48-hour tracked). Orders under £20 are £2.95, and next-day tracked delivery is £3.95.

Orders placed before 1pm Tuesday – Friday are normally dispatched the same day. You can also choose free pickup from our Norwich barbershop.

Unopened items can be returned within 30 days. See Delivery & Returns for full details.

Defining Creme

£18.00

KNOW YOUR PRODUCT

How it compares to the rest of our styling range. More detail in our Hold & Shine Guide.

Best forSoft styles, textured definition & restylingHair typeAll hair types, especially short to medium lengths

Product	Hold	Finish
Sea Salt Spray	Light	Matte
Curl Cream	Light	Natural
Defining CremeYou're here	Flexible	Natural
Fixing Spray	Flexible	Natural
Texture Powder Duo	Flexible	Matte
Grooming Clay	Medium	Dry matte
Texturising Paste	Medium	Matte
Ultimate Pomade	Strong	High shine
Sculpting Putty	Strong	Matte
Shaping Wax	Strong	Natural shine
Classic Pomade	Strong	Shine

5 stars: 36 (88%)
4 stars: 5 (12%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Very good product, recommended to my colleagues

Very good product it was a little pricey but does the work overall its a great product

Perfect natural look & fragrance

Provides a tad of healthy shine and just enough control so it looks completely natural. And the fresh fragrance often brings compliments. Use just a dob on your finger tip and massage thoroughly into damp hair.

Great purchase

Great fragrance. Washes off my hands and hair easily enough. Enough hold, you can reshape your hair mid-day as well. This is my favorite of all the other similar hair products

Smells fresh and clean

Holds my hair really well all day, washes out easily. Smells fresh and clean

Good hair day

Only just started using (as a girl) and seems to work well. Keeps hair healthy all day

The only product on my bathroom shelf

Im always changing my hairstyle and this product never lets me down. no matter what look i'm going for , it just works !

The Perfect hair Product !

After searching for the perfect hair product i found it ! Thank you !

Perfect for all my styles

i am forever changing my hair styles and i have never found on style that this product doesn't work with , great stuff !

Simply the best stuff I have found for my hair !

Simply the best stuff I have found for my hair !

Enjoying the subscription service, really easy to use and can I always change the frequency when ...

Enjoying the subscription service, really easy to use and can I always change the frequency when want to. Great product always does a great job with my hair

Wonderful hair product delivered fast

Wonderful hair product delivered fast

The best product you can buy for your hair, defiantly recommend !

The best product you can buy for your hair, defiantly recommend !

This product is fantastic in terms of holding hair in place and the fragrance is just right.

This product is fantastic in terms of holding hair in place and the fragrance is just right.

Simply the best

Simply the best

Brilliant product !

Brilliant product, the best I have found for my hair

Great video

Watched your video on Instagram, tried the product and love it ! Thanks Guys

at last a product that holds my hair, but does not go flakey

strong hold but still remains flexible and washes out easily

easy to wash out

the defining cream washes out easily with no greasy residue

a must

Nice scent and nice to know its paraben free!

very happy

Holds my hair how i want it without feeling too tight and heavy.

worth the purchase

Easy to use and does what it says.

good and effective

Good and effective to style my hair.

Does what it says on the tin!

Great product! I have used this product for many years. You only need a little to create a great look and it washes out very easily. Another amazing top notch product from Swagger and Jacks.

Always a winner

Have been using this product since swagger & jacks opened, its great . Always does what i need for my hair

My go to product

never lets me down, always works on my hair. washes out and good hold

Lasts All Day

Only a small amount applied to hair in the morning, and the hold lasts all day. It's got a nice subtle shine to it for those of us with a little grey to hide!

Natural Product

Looks very natural in my hair, easy to style, not sticky, lasts all day

GOOD HOLD

NICE SHINE AND HOLD VWERY GOOD

LOVE IT!

LIKE THIS

very very classy

love how this makes my hair look it hides some grey as its slightly shiney

Excellent Product

Excellent product as to recommended to me by swagger and jacks barber salon. You only need the Tiniest amount of creme to sculpt your hair and it looks good all day. I've not bought anything better.

Great value

I purchase this six months ago and its still going strong, great value for money and does exactly what i need

THANK YOU

AS ALWAYS GOOD SERVICE

Love the packaging

Great job on the packaging Guys, looks classic and cool !

GOOD

GOOD THANK YOU

YOUR QUESTIONS ANSWERED

What hair type is Defining Creme best for?

All hair types, especially short to medium lengths. It's our most versatile everyday styler.

Can I restyle it during the day?

Yes. The flexible hold stays workable, so you can run your fingers through and reshape without it going stiff or flaky.

How much should I use?

Start with a pea-sized amount rubbed between your palms. Add a little more if you need extra control.

Defining Creme or Grooming Clay, which should I pick?

Choose Defining Creme for a natural, touchable finish. Choose Grooming Clay for a dry matte look with more volume, especially on fine hair.

Is it vegan?

Yes. It's vegan, cruelty-free, sulphate-free and paraben-free, and made in the UK.

BORN IN THE BARBERSHOP

Our products are shaped by real experience behind the chair.

Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.

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