Flexible hold with a natural finish – shape, define and rework your style with ease.
Swagger & Jacks Defining Crème is a lightweight, non-greasy styling product that delivers natural texture, flexible control, and effortless restyling. Ideal for everyday grooming, this crème works across all hair types and lengths – helping you shape a style that stays touchable and refined throughout the day.
KEY BENEFITS:
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Natural finish with flexible hold
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Lightweight texture – no stiffness or shine
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Ideal for soft styles or textured definition
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Suitable for all hair types and lengths
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Vegan, cruelty-free, sulphate-free
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Recyclable packaging
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Barber’s Tip:
Use on towel-dried hair for a controlled, natural finish, or on dry hair for softer separation and restyling flexibility. Ideal for gentlemen who prefer a groomed look without the feel of product. For added texture and hold, pair with Swagger & Jacks Sea Salt Spray or Texturising Paste.
How to Use:
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Rub a small amount of crème between your palms.
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Distribute evenly through clean, towel-dried hair.
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Style into shape using your fingers or a comb.
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Add more as needed – a little goes a long way.
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Can be layered with other products for texture and finish.
Hair Types:
Perfect for all hair types – especially short to medium lengths that benefit from shape, softness, and natural movement. Great for men looking for subtle control with a flexible feel.
Environmental Commitment:
Our Defining Crème is vegan and cruelty-free, formulated without sulphates or parabens. Packaged in a fully recyclable jar, designed to reduce waste without compromising on premium presentation. Proudly made in the UK with sustainability in mind.
Size:
100ml – lasts 3–4 months with daily use.
Ingredients:
Aqua (Water), Cetearyl Alcohol, PVP, Glycerin, Ceteareth-25, Peg-7 Glyceryl Cocoate, VP/VA Copolymer, Parfum (Fragrance), Panthenol, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Sodium Benzoate, Linalool, Limonene.
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