Swagger & Jacks grooming products are made in England and developed using the knowledge and experience gained every day in our flagship Norwich barbershop. We combine professional barbering insight with British manufacturing to create products designed to perform behind the chair and at home.

A grooming product has to do more than look good on a shelf. It needs to be easy to apply, dependable throughout the day and straightforward to work with. Our barbering experience helps shape the products we develop around the practical needs of both professionals and customers.

Our own grooming range is developed with modern customers in mind, combining professional performance with our commitment to vegan and cruelty-free products, sulphate-free and paraben-free formulations, and recyclable packaging.