Made in England
Our grooming range is made in England, built for professional performance and everyday use.
Barber Developed
Created from hands-on experience behind the chair and designed to perform in the real world.
Vegan & Cruelty Free
Never tested on animals. Most of our range is vegan, and our formulations are free from parabens and sulphates.
Free UK Delivery
On orders of £20 or more. Next-day delivery available, or collect free from our Norwich barbershop.
Barbershop Favourites
Bestsellers
Not sure what you need? Ask the barber.
Answer a few quick questions and we'll match you to the products our Master Barbers would use on you in the chair. Takes under a minute.
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Barber-picked routines
THE BARBERSHOP & TREATMENT CLINIC · NORWICH
Book Your Cut in Norwich
The home of Swagger & Jacks. Our Master Barbers deliver expert cutting, beard grooming and traditional cut-throat shaving at 9–10 Orford Hill, with men’s massage, skincare and grooming treatments in our private treatment clinic.
Wash, Cut, Style & Finish £32
Beard Shape & Design £15
Traditional Cut Throat Shave £50
Book online in seconds or call 01603 611000. Never been in? Take a tour.
SUBSCRIBE & SAVE
YOUR REGULARS. 20% LESS.
Never run out of the products you use most.
20% off every subscription order
Free UK delivery on orders of £20 or more
Delivered every 1, 2 or 3 months, you choose
A reminder before every order.
Skip, pause or cancel anytime, no commitment.
Beyond the barbershop
Lifestyle
OUR STORY
Born in the Barbershop
Our grooming range was born from years behind the barber chair. Developed with our Master Barbers and made in England, every product is built to perform in the shop and at home.
The barber's advice
Straight answers from behind the chair
Understand the problem
Beard itch, razor burn, flat hair, product that won't wash out. Our Barber's Guides explain why it happens and how to fix it.
Read the Barber's GuidesCompare hold and shine
See every styling product side by side, from light and matte to strong and shiny.
Open the Hold & Shine GuideAsk a real barber
Still not sure? Our Master Barbers use these products every day behind the chair. Tell us what's going on and we'll point you to the right fix.
Ask our barbersNeed help?
Frequently Asked Questions
It comes down to the finish and hold you want:
- Natural, touchable look: Defining Creme (flexible hold) or Curl Cream (light hold, for curls and waves).
- Matte with texture: Grooming Clay (medium hold, great for fine or thinning hair), Texturising Paste (medium) or Sculpting Putty (strong).
- Classic shine: Ultimate Pomade (high shine, washes out with water), Classic Pomade (oil-based) or Shaping Wax (natural shine, strong hold).
- More volume: start with Sea Salt Spray or Texture Powder before styling.
Still not sure? Email us or contact us on socials and one of our barbers will point you in the right direction.
Our grooming products are never tested on animals, and most of the range is vegan. A few products aren’t, because they contain beeswax. Our formulations are free from parabens and sulphates. Each product page shows exactly what applies to that product, along with the full ingredients.
UK delivery is free on orders of £20 or more (EVRI 48-hour tracked). Orders under £20 are £2.95, and next-day tracked delivery is available for £3.95. Full details are on our Delivery & Returns page.
At the moment we only ship within the UK. If you’d like to order from outside the UK, please get in contact and we can discuss pricing and shipping for an international order.
Yes. Choose free Store Pickup at checkout and collect from Swagger & Jacks, 9–10 Orford Hill, Norwich NR1 3QD. Please wait for your ‘Ready for pickup’ email before visiting, and bring your order confirmation.
Pick the products you use regularly, choose delivery every 1, 2 or 3 months, and save 20% on every subscription order. We’ll remind you before each order. See how it works.
We accept unused, unopened items in their original condition within 30 days of purchase. For hygiene reasons, grooming, shaving and skincare products can’t be returned once opened, unless they’re faulty or incorrectly supplied. Your statutory rights are not affected. See Delivery & Returns.
Not at the moment. Our e-gift vouchers are redeemable at the Swagger & Jacks Barbershop & Treatment Clinic in Norwich, against eligible products and services.
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