At Swagger & Jacks, we believe every gentleman deserves exceptional grooming, effortless style, and outstanding customer service. Established in the heart of Norwich, our barbershop and treatment clinic were created with a clear vision: to offer a premium grooming experience where traditional barbering values meet modern style and expertise.

Our name reflects this blend of heritage and contemporary confidence. Years ago, a well-dressed, stylish gentleman was known as a “Jack the Lad”—a nod to classic British charm. Today, the modern equivalent for a man with unmistakable style is the word “Swagger.”

By bringing these two timeless identities together, Swagger & Jacks was born: a place where gents of all ages can feel at home, look their best, and enjoy a grooming experience tailored just for them.

Whether you're here for a fresh haircut, beard design, or a moment of relaxation with our treatment services, our expert team is committed to delivering the very best in craftsmanship and care.

Welcome to Swagger & Jacks — where style, tradition, and modern grooming meet.

Our product range has been professionally developed by our team of Master Barbers, drawing on the same knowledge, experience and techniques we use every day in the barbershop. Each formulation is created to help you effortlessly recreate the styles, finishes and treatment benefits you enjoy during your appointment, all from the comfort of home.

We’re proud to offer professional strength Haircare, Beardcare, Shaving and Skincare products that reflect our commitment to premium men’s grooming. Every product in the range is:

• Vegan
• Sulphate free
• Paraben free
• Cruelty free
• Proudly made in England

Developed with performance in mind, our formulations are designed to deliver the same results we expect in the barbershop and treatment clinic, ensuring you look and feel your best every day.

Our full collection is available at Swagger and Jacks Barbershop, Jarrolds Department Store Norwich, on our website, and by subscription with free UK shipping.

Experience barber developed grooming, professional results made simple.

Welcome to the Swagger and Jacks Treatment Clinic the perfect complement to your barbershop experience. Located on our third floor, the clinic offers a dedicated space designed exclusively for men, providing specialist treatments that enhance your overall grooming routine.

Led by our expert team of Men’s Treatment Specialists, the clinic delivers high-quality, results-driven services tailored specifically to the needs of our male clients. Whether you want to elevate your skincare, unwind with targeted relaxation treatments or simply enjoy a moment of well-deserved self care, our clinic provides a range of options to help you look and feel your best.

From professional facials and revitalising massages to advanced skincare and grooming treatments, every service is designed to refresh, restore and complement the style and confidence you leave the barbershop with.

Combine your chosen treatment with your next haircut, or treat someone special to an exceptional grooming experience at Swagger and Jacks your male grooming experts.