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Barbershop favourites

Swagger & Jacks Defining Crème – lightweight styling cream with flexible hold and natural matte finish
Defining Creme Sale price£18.00
Swagger & Jacks Grooming Clay – matte finish hair styling clay for men with fine or thinning hair
Grooming Clay Sale price£18.00
Swagger & Jacks Sea Salt Spray – vegan men’s hair styling spray for volume and matte texture
Sea Salt Spray Sale price£18.00
Swagger & Jacks Premium Beard Oil – vegan beard softener with Vanilla & Oak Moss fragrance, as seen in GQ Magazine
Premium Beard Oil Sale priceFrom £20.00
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FLEXIBLE HOLDMATTE FINISH

Texture Powder

Hair flat and thin-looking? Instant root lift, zero shine.

Sale price£16.00· 20g
  • Paraben free
  • Sulphate free
  • Cruelty free
  • Vegan formula
  • British made

Is this for you?
  • Your hair falls flat at the roots within an hour
  • Fine or thinning hair that clumps with heavy products
  • You want volume with a completely matte look
What you'll notice
  • Instant root lift and volume
  • No shine, no greasy residue
  • Weightless – you won't feel it in your hair
  • Reshape with your fingers through the day
4.9 from 1,400+ Google reviews · Used daily in our Norwich barbershop

Maximum root boost and matte texture – effortless styling for all hair types.

Formulated for all hair types, this lightweight powder delivers maximum volume, texture, and root lift with a natural matte finish. Designed to provide structure and definition without stiffness, stickiness, or shine, it’s your go-to styling product for instant texture and control.

Want two? The Texture Powder Duo saves you £6.

  • Free UK delivery on orders of £20 or more
  • Order before 1pm Tuesday – Friday for same-day dispatch
  • Free pickup from our Norwich barbershop

Not sure it's right for you? Ask a barber by email or contact us on socials.

Compare hold and shine across the range in our Hold & Shine Guide.

Want the full barbershop finish? Book a cut in Norwich.

Texture Powder - Swagger & Jacks Ltd
Texture Powder Sale price£16.00

Why you need it

How it works

1The problem

Fine hair is light and smooth, so it lies flat. Creams and waxes add weight and shine that make it look even thinner.

2The fix

A fine silica powder grips each hair at the root and props it up, adding texture without any weight.

3The result

Fuller, thicker-looking hair with a natural matte finish that lasts.

What's inside

Key ingredients, explained

  • Silica – the fine powder that grips hair and lifts it at the roots
  • VP/VA copolymer – a light, flexible hold
  • Glycerin – stops hair feeling dry or dusty

Full ingredients are listed under Ingredients above.

Step by step

How to use it

  1. Apply to dry hair for best results.
  2. Shake a small amount into your palms or directly onto roots.
  3. Use fingertips to work through and style.

How muchA light shake at the roots – less than you think

Barber's tipSprinkle directly onto dry hair at the roots for instant volume and lift, or into palms for even distribution through the hair. For added hold and texture, combine with Swagger & Jacks Sea Salt Spray before applying the powder to create a full, long-lasting finish.

Hold & shine

Is it the right finish for you?

Hold2/5
LightStrong
Shine1/5
MatteHigh shine

No build-up

How to wash it out

  1. Rinse with warm water – it starts to dissolve straight away
  2. Wash once with shampoo
  3. No build-up, so it's ready to restyle tomorrow
Barber's GuideHow to make fine or thinning hair look thicker
  • Developed by our Master Barbers
  • Made in England
  • Never tested on animals
  • No parabens or sulphates
  • Vegan formula

KNOW YOUR PRODUCT

How it compares to the rest of our styling range. More detail in our Hold & Shine Guide.

Best forTexture, Volume, DefinitionHair typeAll hair types
ProductHoldFinish
Sea Salt SprayLight Matte
Curl CreamLight Natural
Defining CremeFlexible Natural
Fixing SprayFlexible Natural
Texture Powder DuoFlexible Matte
Texture PowderYou're hereFlexible Matte
Grooming ClayMedium Dry matte
Texturising PasteMedium Matte
Ultimate PomadeStrong High shine
Sculpting PuttyStrong Matte
Shaping WaxStrong Natural shine
Classic PomadeStrong Shine

4.9 ★ from 1400+ Google reviews

Trusted in the chair

Read all 1400+ reviews

YOUR QUESTIONS ANSWERED

Founder and Master Barber Mark styling a client's hair at Swagger & Jacks

BORN IN THE BARBERSHOP

Our products are shaped by real experience behind the chair.

Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.

DISCOVER OUR STORY