Classic Pomade
13 reviewsWant the true old-school slick back? This is the traditional oil-based pomade.
- You want a classic slick back, pompadour or side parting
- You like a glossy finish that stays workable all day
- You don't mind a proper wash to get it out
- Strong hold with a classic glossy shine
- Stays workable – comb back into place all day
- The traditional barbershop finish
- A little goes a long way
High hold, slick finish – the timeless classic for a polished look.
The Swagger & Jacks Classic Pomade stays true to traditional barbering heritage with its original oil-based formulation, designed to deliver strong hold and a smooth, slick finish. Perfect for medium to thicker hair types, this pomade offers long-lasting control and a classic shine that never goes out of style.
Key ingredientsMicrocrystalline Wax · Petrolatum
Full ingredientsPetrolatum, Microcrystalline Wax, Parfum.
Free UK delivery on orders of £20 or more (Evri 48-hour tracked). Orders under £20 are £2.95, and next-day tracked delivery is £3.95.
Orders placed before 1pm Tuesday – Friday are normally dispatched the same day. You can also choose free pickup from our Norwich barbershop.
Unopened items can be returned within 30 days. See Delivery & Returns for full details.
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Why you need it
How it works
Water-based products can dry hard or lose their shine through the day, which isn't right for traditional slick styles.
An oil-based formula of waxes and petrolatum never fully sets, so it keeps its shine and you can re-comb it any time.
A smooth, high-shine classic style that lasts. Just know it needs the right wash-out method below.
What's inside
Key ingredients, explained
- Microcrystalline wax – strong, long-lasting hold
- Petrolatum – the classic glossy shine that never dries out
Full ingredients are listed under Ingredients above.
Step by step
How to use it
- Scoop a small amount and warm between palms.
- Work evenly through damp or dry hair from root to tip.
- Comb or shape into your desired style.
How muchA fingertip amount, warmed between your palms
Barber's tipWarm a small amount between your palms and apply evenly to dry hair for a firm, defined finish, or to damp hair for a smoother, sleeker look. Perfect for achieving classic styles such as side parts, pompadours, or slick-backs with a lasting shine.
Hold & shine
Is it the right finish for you?
No build-up
How to wash it out
- Work shampoo into DRY hair first – water alone just slides off oil
- Lather it through, then add a little warm water
- Rinse and shampoo a second time
- Still feels coated? A little conditioner on dry hair before shampooing helps lift it
- Developed by our Master Barbers
- Made in England
- Never tested on animals
- No parabens or sulphates
- Vegan formula
KNOW YOUR PRODUCT
How it compares to the rest of our styling range. More detail in our Hold & Shine Guide.
| Product | Hold | Finish |
|---|---|---|
| Sea Salt Spray | Light | Matte |
| Curl Cream | Light | Natural |
| Defining Creme | Flexible | Natural |
| Fixing Spray | Flexible | Natural |
| Texture Powder Duo | Flexible | Matte |
| Grooming Clay | Medium | Dry matte |
| Texturising Paste | Medium | Matte |
| Ultimate Pomade | Strong | High shine |
| Sculpting Putty | Strong | Matte |
| Shaping Wax | Strong | Natural shine |
| Classic PomadeYou're here | Strong | Shine |
YOUR QUESTIONS ANSWERED
Oil-based pomade like this one gives a slick, glossy finish that stays workable all day. It takes more washing out than a water-soluble pomade like our Ultimate Pomade.
Being oil-based, it may need two shampoos to remove fully.
Classic slick backs, pompadours and neat side partings.
Apply to dry hair for a firmer finish, or to damp hair for a smoother, sleeker look.
BORN IN THE BARBERSHOP
Our products are shaped by real experience behind the chair.
Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.
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