Skip to content

Cart

Your cart is empty

Barbershop favourites

Swagger & Jacks Defining Crème – lightweight styling cream with flexible hold and natural matte finish
Defining Creme Sale price£18.00
Swagger & Jacks Grooming Clay – matte finish hair styling clay for men with fine or thinning hair
Grooming Clay Sale price£18.00
Swagger & Jacks Sea Salt Spray – vegan men’s hair styling spray for volume and matte texture
Sea Salt Spray Sale price£18.00
Swagger & Jacks Premium Beard Oil – vegan beard softener with Vanilla & Oak Moss fragrance, as seen in GQ Magazine
Premium Beard Oil Sale priceFrom £20.00
LOADING
SHAPE + SOFTENPREMIUM SCENTSave 12%

Premium Beard Balm + Kent Beard Styling Brush

(5.0)2 reviews

Beard won't stay in shape? Balm and brush it into place.

Sale price£29.00 Regular price£33.00

Is this for you?
  • Your beard looks untidy by mid-morning
  • Longer hairs and flyaways stick out
  • You want a shaped, groomed look
What you'll notice
  • A neat, shaped beard that stays put
  • Soft, conditioned hair
  • Balm spread evenly from root to tip
  • Save £4 vs buying separately
4.9 from 1,400+ Google reviews · Used daily in our Norwich barbershop

Our Premium Styling Beard Balm is formulated with Coco Butter, Babassu Oil and Jojoba Oil to nourish, repair and tame longer bristles whilst providing a light hold for beard shaping.

Babassu Oil is naturally antibacterial to help keep the beard hygienically clean, and blended with the fresh fragrant tones of our signature Premium Eau De Cologne to fragrance the beard.

  • Free UK delivery on orders of £20 or more
  • Order before 1pm Tuesday – Friday for same-day dispatch
  • Free pickup from our Norwich barbershop

Not sure it's right for you? Ask a barber by email or contact us on socials.

Want the full barbershop finish? Book a cut in Norwich.

Premium Beard Balm + Kent Beard Styling Brush - Swagger & Jacks Gentlemen's Grooming Ltd
Premium Beard Balm + Kent Beard Styling Brush Sale price£29.00 Regular price£33.00

Why you need it

How it works

1The problem

Coarse beard hairs grow in all directions, so without hold and shaping a beard quickly looks untidy.

2The fix

Premium Beard Balm conditions and adds light hold, and the Kent brush spreads it evenly and shapes the beard.

3The result

A tidy, defined beard that feels soft.

Step by step

How to use it

  1. Warm a fingernail-sized scoop of Beard Balm between your palms
  2. Work it through a dry beard
  3. Brush into shape, working from the cheeks down
Barber's GuideBeard oil vs beard balm: which do you need?
  • Developed by our Master Barbers
  • Made in England
  • Never tested on animals
  • No parabens or sulphates

KNOW YOUR BUNDLE

BUNDLE TYPE

Beard Routine

ROUTINE

Style

BEST FOR

Shaping and taming the beard

VALUE

Save £4.00 vs buying separately

  • 5 stars: 2 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous
Conditioned & Styled

Mega set keeping me smelling great , my beard soft and styled.

A
Anonymous
Great little combo for those with a longer beard

The balm smells really nice, holds the beard perfectly and leaves the beard feeling soft and looking fresh.
Definitely would recommend for the value and the brush is great quality!

4.9 ★ from 1400+ Google reviews

Trusted in the chair

Read all 1400+ reviews

Hot towel cut-throat shave at Swagger & Jacks barbershop

BORN IN THE BARBERSHOP

Our grooming routines are built from real experience behind the chair.

Swagger & Jacks brings together professional barbering knowledge and British-made grooming products to create routines that are straightforward, practical and designed to perform.

DISCOVER OUR STORY