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Barbershop favourites

Swagger & Jacks Defining Crème – lightweight styling cream with flexible hold and natural matte finish
Defining Creme Sale price£18.00
Swagger & Jacks Grooming Clay – matte finish hair styling clay for men with fine or thinning hair
Grooming Clay Sale price£18.00
Swagger & Jacks Sea Salt Spray – vegan men’s hair styling spray for volume and matte texture
Sea Salt Spray Sale price£18.00
Swagger & Jacks Premium Beard Oil – vegan beard softener with Vanilla & Oak Moss fragrance, as seen in GQ Magazine
Premium Beard Oil Sale priceFrom £20.00
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LIGHT HOLDPREMIUM SCENT

Premium Beard Balm

(5.0)27 reviews
Sale price£18.00· 50ml

✓Tames stray beard hairs
✓Light hold for beard shaping
✓Conditions coarse facial hair

Nourish, shape, and style – the ultimate balm for a well-groomed beard.

The Swagger & Jacks Premium Beard Balm is a luxurious styling and shaping balm crafted to tame, condition, and control your beard with ease. Formulated with Babassu Oil, Cocoa Butter, and Jojoba Oil, it delivers lightweight nourishment and natural shine while providing a gentle hold to keep longer bristles neat and refined.

  • Free UK delivery on orders of £20 or more
  • Order before 1pm Tuesday – Friday for same-day dispatch
  • Free pickup from our Norwich barbershop

NO TRICKS. JUST TREATS. Your price £15.66 with code LUCKY13 on treat orders of £30+ · 29th Oct – 2nd Nov · apply code

Not sure it's right for you? Ask a barber by email or contact us on socials.

Want the full barbershop finish? Book a cut in Norwich.

Swagger & Jacks Premium Beard Balm – 100% natural beard styling balm with Babassu & Jojoba Oils
Premium Beard Balm Sale price£18.00

KNOW YOUR PRODUCT

BEARD NEED

Dryness & conditioning, Shape & control, Softening

FINISH

Natural shine

BEST FOR

Taming and shaping unruly beards

BEARD TYPE

All beard types; Medium to long beards

  • 5 stars: 27 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
A
Anonymous
Top Stuff

Great Beard Products ! Best balm I have used, lasts forever

D
Dave

Great product

A
Anonymous
Smells fantastic!

Love this beard balm! A tiny scraping goes a really long way and leaves my beard smelling great all day long!

A
Anonymous
Excellent product

Smells nice, holds the beard perfectly and leaves the beard feeling soft and looking fresh. Definitely recommend!

A
Anonymous
Simply the best

The Best Balm in the business , the one and only.

A
Anonymous
Only balm i will use !

Awesome balm , great that the smell of the premium follows through the premium range so you can use 2 products and the smells don't clash. Nice touch .

A
Anonymous
The only product that tames my beard and smells amazing to

The only product that tames my beard and smells amazing to

A
Anonymous
Best Balm on the Market

I have used many different balms but this is definitely the best one i have ever used! Will be ordering again for sure.

A
Anonymous
Such a great product, holds the beard in shape and smell divine

Such a great product, holds the beard in shape and smell divine

A
Anonymous
Enjoying your subscriptions service Guys , a 10% discount on the product I always get from your b...

Enjoying your subscriptions service Guys , a 10% discount on the product I always get from your barbershop and delivered to my home free of charge, great customer service

A
Anonymous
Would definatly recommend, holds my beard all day and smells amazing

Would definatly recommend, holds my beard all day and smells amazing

A
Anonymous
Amazing product , great top tip on the website to keep the balm on the radiator to keep it warm ,...

Amazing product , great top tip on the website to keep the balm on the radiator to keep it warm , a real game changer when applying. Keeps my beard in place all day and smelling sweet

A
Anonymous
Great texture, easy to apply through the beard to keep it well shaped for the day. Love the smell...

Great texture, easy to apply through the beard to keep it well shaped for the day. Love the smell and good to know that the ingredients will help to keep my beard hygienically clean

A
Anonymous
Incredible product - Beard sorted !

Incredible product - Beard sorted !

A
Anonymous
Amazing balm, great controlling the waves in my beard, smells epic

Amazing balm, great controlling the waves in my beard, smells epic

A
Anonymous
Great product and smell, chose as it has antibacterial ingredients to keep beard clean - love it ...

Great product and smell, chose as it has antibacterial ingredients to keep beard clean - love it , whiskers feel awesome

A
Anonymous
Great Christmas gift - beards loving it

Great Christmas gift - beards loving it

A
Anonymous
Simply the best !

Simply the best beard balm I have found , and smells amazing

A
Anonymous
Awesome control for my whiskers

Awesome control of my whiskers, easy to apply leaves the beard Matt, not greasy or shiny looking . Great cologne

A
Anonymous
makes my beard feel soft

i have a thick coarse beard and the formulation softens and tames my whickers

A
Anonymous
smells epic

has a great cologne smell

A
Anonymous
easy to apply with heat

watched your videos and applying heat is a game changer, great product

A
Anonymous
i watched your videos and purchased, really enjoying the balm smells great and delighted that it ...

i watched your videos and purchased, really enjoying the balm smells great and delighted that it is antibacterial

A
Anonymous
Favourite beard balm

This is my favourite beard balm that I use on my award winning beard. The smell is incredible and it holds really well. Having a very long beard (currently 12") I need a good balm and this was certainly exceeds in all areas. I have been using this product for about three years and have tried many many other beard balms, this is hands down my favourite. I can highly recommend. You will not be disappointed
Brian

A
Anonymous
the best !

i have tried lots of other beard balms and this is certainly the best !

A
Anonymous
love the smell of the premium

balm is great and the small is awesome 10/10

A
Anonymous
Amazing Scent

I have used this Beard Balm for just over a month now, it holds my Beard really well , it smells amazing and my Beard feels softer and more managable, I warm it slightly with a hairdryer before i apply.
A must , I wont use anything else

Swagger & Jacks barber trimming a client's beard in the Norwich barbershop

BORN IN THE BARBERSHOP

Our products are shaped by real experience behind the chair.

Swagger & Jacks combines professional barbering knowledge with British-made grooming products designed to help customers maintain their routine at home.

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