About us

The Swagger & Jacks Gentlemen’s Grooming Barbershop is an independent Norwich based business, which opened its doors in April 2013.

Created to provide a   blend of vintage men’s barbershop design, with a contemporary British style, allowing customers of all ages to enjoy our relaxing & luxurious surroundings with quality of service at the heart of the experience.

With our Team of talented Master Barbers you are always in safe and competent hands at Swagger & Jacks – your grooming experts.

We opened our first Barbershop in Bridewell Alley in 2013 and then as the brand grew we moved into larger premises in St Benedict’s Street, in the famous Norwich Lanes in August 2014 as our Team of Barbers and regular customers expanded.

Then in July 2016 we moved to “Swagger Towers” in Orford Hill our new Barbershop spread over four floors boasting 12 Barbering positions, a Clothing Emporium stocking Belstaff clothing, and our Swagger & Jacks Coffee Bar with Classic Triumph Motorcycles on display throughout the store.

In 2018 this was followed by the launch of our Swagger & Jacks Training Academy, which provides Advanced Barbering Courses to the industry.

As a professional Master Barber with 34 years working in the industry, my range launched in April 2013 with the opening of my first Barbershop. Initially with just 5 products in the range this has now expanded into 83 SKUs covering Haircare and Styling products, Shaving and Skincare, Beads and Moustaches and Shaving Tools and Equipment in both travel sizes and gift box combinations.

Our Gentlemens Grooming Range is available from: Jarrolds Department Store, Norwich and Bakers & Larners Department Store, Holt, Triumph World  & from our Online Shop, Amazon & Ebay with Worldwide Shipping.

Announcements coming soon of our exclusive London Stockists.